Most of the poorest people probably do not even subscribe to newspapers, so how do they know where to apply for jobs. To apply for jobs, you need to be able to write a resume and send it to the company. If they can't even afford to feed themselves, can they afford to buy paper, pen and stamps. If they do not have the skills for the job, do they know where they can get the training? Would they even have enough money to take a bus? Are they educated enough to be able to read the advertisements in the newspapers?
Sunday, January 30, 2005
Rag To Riches Advertisements
30 January 2005
So far, most advertisements use celebrities and now, even Donald Trump.. can you believe it? I am not sure how many people will support the products using Donald Trump. Would you make a billionaire even richer? Most people are attracted by rag to riches stories. If advertisers were to use faces from the poorest segment of society, show them at their best, this will probably attract more supporters for the product. Many people want to improve lives all over the world and if they know that the advertiser is improving the life of an individual every week from the poorest segment of society, this will definitely increase sales of their products. It's a win-win situation.
So far, most advertisements use celebrities and now, even Donald Trump.. can you believe it? I am not sure how many people will support the products using Donald Trump. Would you make a billionaire even richer? Most people are attracted by rag to riches stories. If advertisers were to use faces from the poorest segment of society, show them at their best, this will probably attract more supporters for the product. Many people want to improve lives all over the world and if they know that the advertiser is improving the life of an individual every week from the poorest segment of society, this will definitely increase sales of their products. It's a win-win situation.
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