Rag To Riches Advertisements

30 January 2005

So far, most advertisements use celebrities and now, even Donald Trump.. can you believe it? I am not sure how many people will support the products using Donald Trump. Would you make a billionaire even richer? Most people are attracted by rag to riches stories. If advertisers were to use faces from the poorest segment of society, show them at their best, this will probably attract more supporters for the product. Many people want to improve lives all over the world and if they know that the advertiser is improving the life of an individual every week from the poorest segment of society, this will definitely increase sales of their products. It's a win-win situation.